The Pepsi corporation admitted that its Aquafina bottled water is not purified water or spring water, but simply plain old tap water. The company will now be forced to change the labeling of the brand to reflect that it is just tap water.
Many informed customers choose bottled water because they are concerned about the quality of tap water, which is many times riddled with fluoride and pharmaceuticals. Sadly, we are now learning that in many cases, bottled water is actually not any better than tap water.
Over the years, an advocacy group called, “Corporate Accountability International” has been checking the contents of bottled water and pressuring companies to stop their false advertisement.
Aquafina is actually one of the top selling water brands in the world, and may see a slide in sales as a result of these new findings.
PepsiCo representative Michelle Naughton said in a recent statement that, “If this helps clarify the fact that the water originates from public sources, then it’s a reasonable thing to do.”The corporate accountability group is now looking to Coca-Cola’s Dasani bottled water for false advertisement. However, Dasani denies that their product is just tap water.
“We don’t believe that consumers are confused about the source of Dasani water. The label clearly states that it is purified water,” Coca-Cola spokeswoman Diana Garza Ciarlante said.
Major water supplier Niagra Bottling recently announced that one of their springs was contaminated by E-Coli, causing many leading bottled water companies to recall their products.
Facing a slump in sales of carbonated soft drinks due to health concerns, beverage companies are increasingly relying on bottled water revenue. According to the International Bottled Water Association (IBWA), total 2014 sales revenues for US bottled water were $13 billion in wholesale dollars. Americans consumed 12 billion gallons of bottled water, or about 34 gallons per capita.
The total amount of bottled water consumed in the US in one year would only supply the country’s taps for nine hours of a single day, IBWA notes. Plastic waste is a major concern, though: according to one estimate by the environmentalist group Food & Water Watch, water bottles account for 1.5 million tons of plastic waste per year, and require 47 million gallons of oil to produce.
Nestle says its Pure Life water is purified through a 12-step process, including reverse osmosis and distillation. The company has faced criticism for pumping water from the San Bernardino National Forest in California even as the state faces unprecedented drought and water rationing. Nestle says its water rights predate the creation of the preserve, and that 25 million gallons (95 million liters) drawn in 2014 represents less than 10 percent of the measured flow.