Hugh Hefner, founder of Playboy magazine, died Wednesday at the Playboy Mansion in Los Angeles, surrounded by loved ones, the magazine said in a statement. He was 91.
He died from natural causes, the statement read.
With a bon vivant philosophy, urbane sophistication and sheer marketing brilliance, Hefner was an icon for the sexual revolution of the 1960s, the man-about-town embodiment of the lifestyle he promoted with gusto and a sly wink to readers.
Now the old pervert die at 91.