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Hugh Hefner, founder of Playboy magazine, died Wednesday at the Playboy Mansion in Los Angeles, surrounded by loved ones, the magazine said in a statement. He was 91.
He died from natural causes, the statement read.

With a bon vivant philosophy, urbane sophistication and sheer marketing brilliance, Hefner was an icon for the sexual revolution of the 1960s, the man-about-town embodiment of the lifestyle he promoted with gusto and a sly wink to readers.

Now the old pervert die at 91.

Playboy founder Hugh Hefner (2nd L) and his three girlfriends Holly Madison (L), Bridget Marquardt (2nd R) and Kendra Wilkinson (R) arrive at the E! Entertainment television summer splash party at the Tropicana bar at the Roosevelt hotel in Hollywood.

Asked by the New York Times in 1992 of what he was proudest, Hefner responded: "That I changed attitudes toward sex. That nice people can live together now. That I decontaminated the notion of premarital sex. That gives me great satisfaction."
When he turned 85, he cheerfully observed, "You're as young as the girl you feel."
After a round of celebrity cheating by Tiger Woods and Jesse James was exposed, Hefner summed up his own attitude: "I had a lot of girlfriends, but it's not the same as cheating. I don't cheat. I am very open about what I do. ... I think that when you are in a relationship, you should be honest. The real immorality of infidelity is the lying."
The man known to millions simply as "Hef" was born April 9, 1926, in Chicago, the elder of two sons.
<div class='meta'><div class='origin-logo' data-origin='none'></div><span class='caption-text' data-credit='AP'>Playboy founder and editor in chief Hugh Hefner receives kisses from Playboy playmates in Cannes, France, Friday, May 14, 1999 during the 52nd Cannes Film Festival.</span></div>

"Part of the reason that I am who I am is my Puritan roots run deep," he told the Associated Press in 2011. "My folks are Puritan. My folks are prohibitionists. There was no drinking in my home. No discussion of sex. And I think I saw the hurtful and hypocritical side of that from very early on. "
After working first as a copywriter for "Esquire" – where he reportedly left because he didn't get a $5 raise – Hefner decided to start his own publication and he raised $8,000 from 45 investors to launch "Playboy" in December 1953. (He had originally planned to call it "Stag Night," but was forced to change the name to avoid trademark infringement.)

It was produced in his kitchen and carried no date because he wasn't sure there would be a second issue.
But with the trademark intuition and shrewdness that seemed to always ensure his success, Hefner had acquired a nude photo of Marilyn Monroe for the centerfold, taken before the start of her film career.
The magazine sold 50,000 copies, making it an immediate success. (Hefner later bought the crypt next to Monroe's in a Los Angeles cemetery.)
An empire was launched, with Hefner – who divorced first wife Mildred Williams in 1959 – as its charismatic, cosmopolitan head.
Often pictured in pajamas – or a silk smoking jacket - and smoking a pipe, Hefner personally promoted the Playboy philosophy as the magazine became an amalgam of nude photographs of gorgeous women and intellectual writing. ("I just read Playboy for the articles," was a standard, if joking, line at the time.)
"If you had to sum up the idea of Playboy, it is anti-Puritanism," he was quoted as saying as the country's mood became more hedonistic.
Source:

http://www.foxnews.com/entertainment/2017/09/28/hugh-hefner-playboy-founder-dead-at-91.html

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